Why Amazon Makes You Click A Box Redeem Coupons And Why It Works

Have you ever noticed how Amazon Coupons require you to click on them rather than automatically applying or asking for a coupon code?

Why Amazon Makes You Click a Box to Redeem Coupons

When it comes to saving money while shopping online, consumers are familiar with various methods, the most common method is searching for promotional codes.

However, Amazon introduces a unique twist to the process by requiring users to click a box to save. Have you ever noticed these orange “coupon” banners below the price of Amazon’s product pages?

But why does Amazon make this extra step necessary? Why not just automatically apply the coupon? 

The answer lies in the subtle yet effective utilization of shopping psychology by Amazon and other retailers to influence consumer purchasing decisions.

Cart Abandonment: A Common Challenge

Amazon’s decision to implement a click-to-save box aims to address the issue of cart abandonment. 

Cart abandonment occurs when shoppers add items to their shopping carts but fail to complete the purchase. The customers showed interest, but not enough to complete the purchase.

Almost 70% of online shopping carts containing at least one item are eventually abandoned. The primary reason cited by shoppers for abandoning their carts is that they were merely browsing and not yet ready to make a purchase.

To combat this, companies like Amazon have strategies to encourage shoppers to complete their purchases.

Adding Interactivity to the Online Shopping Experience

By presenting a coupon option that requires user interaction instead of automatically displaying a discounted price, Amazon provides shoppers with an additional incentive to make the purchase.

Customers appreciate being rewarded for the effort they invest in shopping. And it also serves as a treat when they click on a product they like and see that there’s a coupon available.

Although clicking a box may seem insignificant, it plays a crucial role in engaging consumers and encouraging them to take action.

Moreover, it’s also easier compared to hunting for or manually entering a promo code.

How Can You Add Coupons to Your Shopify Product Page?

If you have the time and skills, you can add Product Page Coupons to your Shopify Store yourself. 

Alternatively, you can use Shopify Apps like Klip: Product Page Coupons.

Opting for an app rather than creating your own can prove to be cost-effective. With an app, you’ll save both time and money by avoiding the need for updates and maintenance. 

Moreover, Klip: Product Page Coupons holds the Built for Shopify Status, an indication of high quality and usefulness. Plus, Klip’s has exceptional Customer Support and Developers who are ready to help if needed.

Best of all, it’s currently available for free.