How to Skyrocket Shopify Sales During Black Friday & Cyber Monday (BFCM) with Klip Coupons

Black Friday and Cyber Monday (BFCM) are huge opportunities for eCommerce businesses to increase sales. In fact, Shopify merchants made $9.3 billion during last year’s BFCM, a 24% increase from the year before.

Imagine the growth potential this year!

With so many shoppers looking for deals, we’ll show you how to use Klip Coupons’ features and proven tactics to boost your conversions and profits. From adding urgency with time-sensitive offers to customizing promotions, these insights will help you make the most of BFCM.

Here are the key strategies we’ll cover in this post:

1. Create Urgency with Time-Limited Coupons

Creating urgency during BFCM is essential to driving impulse purchases. Shoppers often fear missing out on limited-time offers, which can push them to buy faster.

Setting up Countdown Timers

Klip Coupons’ countdown timer lets you show a visual reminder that the deal won’t last forever. Whether it’s a flash sale or a BFCM-exclusive offer, adding a countdown timer on your product pages encourages customers to make faster purchase decisions.

Retail platforms like Temu use countdown timers and flash deals to create a sense of urgency, encouraging customers to act fast. This strategy is often compared to the psychological effects of slot machines, tapping into people’s fear of missing out on a great deal before it’s gone.

2. Offer Clippable Discounts Directly on Product Pages

A survey by Boston Retail Partners shows that nearly two-thirds of U.S. e-commerce shoppers are more likely to buy from stores offering coupons. Coupons not only influence purchase decisions but also boost click-through and conversion rates, improving overall sales performance.

Creating Highly Visible Coupons

Visibility is crucial during sales events, and customers are more likely to use coupons when they’re easy to find. Klip Coupons allows you to display coupons both on collection pages and product pages, so buyers know exactly which items are on sale.

Displaying coupons on the product page removes the hassle of searching for discount codes (which, let’s be honest, most of us do before checking out), streamlining the checkout process and boosting conversion rates.

3. Utilize Targeted Discounts to Maximize Conversions

Personalization is key to increasing sales, especially during major events like Black Friday and Cyber Monday when competition is fierce. Customers are more likely to respond positively to offers that feel tailored to them.

Targeted Promotions with Klip Coupons

Klip Coupons makes it easy to show targeted discounts based on customer tags, email addresses, and the URL they use to open the product page. This means you can offer special BFCM discounts to your loyal customers while also enticing first-time buyers with exclusive deals. 

How to Use Customer Tags and Emails

You can use tags to group customers—like those who have shopped with you before or those who are new. Email addresses allow you to send direct discounts to specific customers, making them feel valued.

For example, some merchants using Klip’s targeting features send exclusive coupons to their employees using email addresses.

This method is more precise than using tags, letting businesses offer personalized rewards to specific people.

You can also use our coupon pop-over feature to send a heartfelt message of gratitude, making your customers feel appreciated and valued. This personal touch can help strengthen their connection with your brand.

How to set UTM Targeting Feature

You can also use Klip’s UTM targeting feature to track how well your social media and affiliate campaigns are performing.

Klip’s UTM targeting feature ensures that only people coming from a specific URL can see and use a coupon.

For example, in the screenshot, the URL includes “?utm_source=facebook,” which is the link used in your Facebook ad campaign. Because of this, the coupon only appeared for users who clicked that specific Facebook ad link, as the UTM source was added to the product URL.

In contrast, the second screenshot shows a URL without the UTM source, so the coupon didn’t show up for those visitors.

This feature isn’t limited to social media or email campaigns—you can also track affiliate traffic with it! Klip’s Targeting feature opens up endless opportunities to connect with your audience.

4. Leverage Multi-Language Coupons for Global Reach

Black Friday and Cyber Monday are sales that draw international attention, so making sure your coupons are accessible in multiple languages can expand your customer base and build trust.

Multilingual coupons can help boost your sales by reaching customers who speak different languages. When people see offers in their own language, it makes shopping easier and can lead to more conversions.

By offering coupons in multiple languages, you also foster a sense of inclusion, making customers feel valued. This not only improves their shopping experience but can also strengthen their connection to your brand.

With Klip Coupons, you can easily create multi-language coupons that are automatically translated into your customer’s preferred language. This feature is useful for stores that serve customers from different regions, ensuring everyone can access and understand your BFCM deals. 

5. Drive Urgency with Limited Quantity Offers

Scarcity is a powerful tool for driving conversions. By limiting the number of available coupons, you create a sense of exclusivity that motivates customers to act fast.

Klip Coupons allows merchants to set coupon limits, and show messages like “Only X coupons left” on their product pages. This feature is especially impactful during BFCM when demand is high and customers are keen to secure the best deals before they run out.

6. Simplify the Checkout Process with Cart Page Coupons

One of the main reasons for cart abandonment is a complicated checkout process. During Black Friday and Cyber Monday, it’s important to ensure a smooth purchasing flow. 

If customers miss the chance to apply a coupon on the product page, Klip Coupons lets you display redeemable coupons directly on the cart page. This reduces the chance that customers will search for discounts on other websites before finalizing their purchases.

The visibility of these coupons enhances the shopping experience, making customers feel rewarded as the discounted price adds perceived value to their items. By keeping coupons easily accessible, you can significantly reduce the likelihood of abandoned carts and improve overall conversion rates.

7. Promote Discounts with Email and Social Media

Visibility is crucial for ensuring your BFCM deals reach the widest audience possible. By using email marketing and social media campaigns to promote your offers, you can drive more traffic to your Shopify store. Klip Coupons seamlessly integrates into your email and social media campaigns using its UTM Targeting feature.

Using targeted ads and segmentation, you can effectively promote your BFCM discounts and attract shoppers across various social media platforms.

Merchants can utilize Klip’s dashboard to track the performance of different coupons. By assigning specific URLs to social media campaigns or affiliates, you can control and monitor who can view and use the coupons. This is a simple yet effective way to enhance your marketing efforts.

Conclusion

BFCM is one of the best times of the year to maximize sales on Shopify. Strategies like creating urgency, personalizing offers, and streamlining the checkout process are key to boosting conversions. With Klip Coupons, you can take these strategies even further, optimizing your store for success during this busy period.

Don’t wait! Start setting up your BFCM coupons with Klip Coupons today to ensure your store is ready to turn visitors into loyal customers. Klip Coupons is a trusted Shopify app known for its reliability and performance.

Plus, our support team is always available to help you make the most of your BFCM campaign.