Clickable Coupons: The Best Shopify Discount Type

If you’ve seen a big green (or orange) clickable coupons on Amazon, you probably felt excited to click it and get a deal. This trick helps customers act quickly and is a game-changer in e-commerce. 

In this article, we’ll talk about why clickable coupons are better than regular discount codes or automatic discounts.

They are now the top way to give discounts on sites like Amazon and Shopify. For example, brands like Jackery have made millions by using these clickable coupons to get more people to buy their products.

In this article, we’ll look at why these coupons are the best choice for Shopify sellers. We’ll compare them with other types of discounts and show how they change customer behavior and boost sales. We’ll also explain how you can use Klip Coupons to add clickable coupons to your Shopify store.

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1. Why Clickable Coupons Work Better Than Other Discounts

Clickable coupons, require customers to actively engage by clicking to apply. Unlike automatic discounts, which are applied automatically at checkout, or manual discount codes that customers must enter, clickable coupons stand out by giving customers control and grabbing their attention.

Here’s why clickable coupons are more effective than other types of discounts:

• Reducing Discount-Related Costs: Clickable coupons help merchants save money by reducing over-used discounts. Unlike automatic discounts, which apply to all eligible orders and can lead to lost revenue, clickable coupons allow merchants to target their discounts more strategically. This means only customers who actively redeem the coupon benefit, ensuring that discounts are used more effectively.
• Dopamine Effect: When customers click to redeem a coupon, it triggers a small release of dopamine in their brains, making them feel excited and rewarded like they’ve unlocked a special deal. This boost of happiness enhances their shopping experience and encourages them to keep looking for similar discounts in the future.
• Engagement: Clickable coupons require an action—clicking—before the discount applies. This keeps customers engaged and makes the discount feel more valuable.
• Visibility: These coupons feature bright labels, making them easy for customers to notice.
• Selective Targeting: Clippable coupons can be aimed at specific customers or promotions (like new customers or holiday sales), giving merchants more control over their discount strategies.

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2. Learning from Amazon’s Success with Clickable Coupons

Amazon’s success with clickable coupons is a powerful case study. Brands like Jackery use this strategy effectively to drive millions in monthly sales. 

For example, Jackery offers a $700 coupon on a high-value product, creating an incentive that’s hard for customers to ignore.

Amazon’s clickable coupons:

• Increase Click-Through Rates: The bright, eye-catching badges Amazon displays on its product listings draw customers in, even if they are just browsing.
• Encourage a Quick Purchase: The $700 discount feels urgent and special, which pushes customers to buy before it’s gone.
• Preventing Over-Discounting: Clickable coupons help merchants save money by reducing over-used discounts. Unlike automatic discounts, which apply to all eligible orders and can lead to lost revenue from customers who would have purchased without a discount, clickable coupons allow for more strategic targeting.
  
  Also, by enabling customers to “clip” a coupon only once per product, merchants can boost sales without risking deep discounts on every item, ensuring they maintain healthier profit margins.

Key Takeaway for Shopify: Like Amazon, Shopify store owners can use clickable coupons to increase click-through rates and conversions. The visual appeal of a clickable coupon catches the eye and nudges customers toward checkout, especially when combined with a sense of urgency.

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3. Comparison with Automatic Discounts and Manual Codes on Shopify

Let’s break down how clickable coupons outperform Shopify’s automatic and manual discount options and why they offer the best of both worlds.

• Automatic Discounts: While these apply without any extra step, they lack visibility. Customers may not even realize they’re receiving a discount, which removes the “excitement” factor. 

Additionally, automatic discounts often come at the cost of lost revenue since they’re applied to all qualifying purchases—even when customers would have happily paid full price.

• Manual Discount Codes: Manual codes require customers to remember the code and enter it at checkout. 

Though effective for some stores, this extra step can frustrate or slow down the customer journey, creating friction that may discourage some buyers.

• Clickable Coupons: By combining visibility and choice, clickable coupons offer a balanced approach. Customers see the coupon badge, which draws attention and triggers excitement, but the discount is only applied if they choose to click it. 

This method feels like a reward rather than an automatic reduction, reinforcing the savings while encouraging a faster purchase decision. It effectively brings together the increased visibility and ease of use of automatic discounts with the added layer of exclusivity that codes provide.

The Best of Both Worlds: Why Clickable Coupons Are Smart for Stores

Clickable coupons are a fun way to save money and make shopping easier.

They work like this: customers have to click a button to get the discount. This means stores can still sell some items at full price if a customer decides not to use the coupon.

These coupons are bright and easy to see, so customers know they can save money. Instead of giving everyone a discount on everything, stores can choose where the discounts go. This helps them save money and not give away too many discounts, which is good for their profits.

So, clickable coupons help stores sell more while reducing discount-related costs!

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4. How Clickable Coupons Impact Conversion Rates and Click-Through Rates

Coupons are powerful in improving two critical e-commerce metrics: conversion rates (CR) and click-through rates (CTR). Studies have shown that well-displayed coupons on product pages can increase conversion rates by over 10% because customers feel they’re accessing a deal.

Clickable coupons improve both CR and CTR through:

• Visual Appeal: Bright colors, large font, and prominent placement make clickable coupons stand out on the page.
• Quick Clicks: The ease of “clipping” the coupon gives customers the satisfaction of securing a deal without interrupting their shopping experience.
• Boosted Urgency: Many customers act on impulse when they see a big discount with an action required or a timer (link timer article).

With such a small adjustment, these coupons make a big difference. Shopify stores can easily place clickable coupons on product and checkout pages to see immediate effects on their sales.

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5. Creating the Best Clickable Coupons for Your Shopify Store

Ready to use clickable coupons? Here’s how to make them even better for your customers:

1. Make it Big and Bold: Use bright colors, like Amazon’s green badge, so your coupon stands out. Klip makes it easy to customize your coupons and create widgets that match your store’s style.

2. Choose High-Impact Discounts: Take a lesson from Jackery! Big products do best with big discounts. Customers love seeing things like “$50 off” or “Save 20%” because it’s clear and exciting.

When deciding between a percentage or fixed-amount discount, choose the one that feels like the bigger savings based on the product price. For higher-priced items, a fixed discount may seem more valuable, while a percentage discount can stand out for lower prices.

3. Use Time-Limited Offers: Adding a “limited-time” feel helps customers act quickly. Think about putting an expiration date on your coupon. With Klip, you can even add countdown timers to create urgency.

4. Target Specific Products: Instead of giving a discount on everything, focus on popular or seasonal items. This makes the coupon feel special. Klip allows you to choose which products, collections, tags, or even specific variants to include!

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6. Tips for Success: Making the Most Out of Your Clickable Coupons

To maximize the impact of these coupons in your Shopify store, keep these strategies in mind:

• Analyze the Data: Track click-through rates, conversion rates, and redemption rates for each coupon. Adjust your coupon design and discount value based on what’s working.
• Run A/B Tests: Experiment with different colors, coupon values, and expiration dates to find the best-performing options for your audience.
• Advertise Your Coupons on Social Media: Share posts about limited-time offers or special deals with clickable coupons. The more people know about them, the higher the chances they’ll visit your store.

Example of an Effective A/B Test: Test two versions of a clickable coupon. In one version, offer 10% off with no expiration; in the other, offer 20% off but set a 24-hour limit. See which drives more conversions for your Shopify store.

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Conclusion

Clickable coupons are easy to see and use, which makes customers want to click on them. Because customers have to click to get the discount, stores can still sell some items at full price if someone decides not to use the coupon. This helps stores save money and keep their profits healthy.

By using clickable coupons, Shopify stores can create urgency, which encourages customers to buy right away. Plus, stores can customize these coupons to match their brand, making them more appealing.

With Klip Coupons, adding clickable discounts to your Shopify store has never been easier. Backed by 24/7 customer support, you’ll have a trusted tool and team ready to boost your sales and enhance the shopping experience for your customers.